dkny2015

DKNY

dknyora

20100115

Mc-Fashion?

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In an effort to provoke the thoughts and imagination of consumers, blog The Cool Hunter is launching Access Agency, an
entity created to help raise the hip factor of already existing brands. First up to the plate? McDonald's—which TCH transformed
into McFancy, an "upmarket temporary McDonald's store that launches at Fashion Weeks across the world." And let's be
honest here, who wouldn't want some fast food between all that running around? Of course, this initiative exists only in the
minds of the good people at The Cool Hunting (no fries at NYFW for you!), and not actually going to accompany the McCafes in
the tents. We're beyond bummed, but we'd love to see some of our favorite trashy snacks get this luxury lift. Gold-dusted
Oreos, anyone?
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